Apple’s upcoming OLED MacBook Pro – aka “MacBook Ultra” – is expected to be the main driver of a hybrid OLED laptop display market worth $4 billion this year, according to a new Omdia research report ($).
The report corroborates rumors that Apple’s first OLED MacBook will use a hybrid OLED architecture combining TFT (thin film transistor) oxide layers and OLED layers in tandem. The combination is already used in Apple’s iPad Pro models and offers higher brightness, improved power efficiency and longer lifespan compared to conventional single-stack OLED panels.
Samsung Display would manufacture the panels and the supplier has invested heavily in an 8.6 generation OLED production line in South Korea. The line recently reached a key milestone for mass production.
This will be the first time this combination has been used for a laptop in the 14-inch and 16-inch range, and Apple’s adoption should lead the rest of the OLED laptop industry in the same direction. Omdia estimates that hybrid OLED panels will account for 12.6% of all OLED laptop shipments in 2026, and their share will increase significantly to 89.5% by 2033.
Omdia says manufacturers are already exploring new methods of creating patterns for large OLED panels. In addition to the established thin metal mask (FMM) process, technologies such as inkjet printing (IJP) and fine photolithography mask (FPM) are being developed to improve the production efficiency of larger displays.
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Apple’s first OLED MacBook Pro will also feature a touchscreen, according to analyst Ming-Chi Kuo. This assertion was corroborated by Bloomberg Journalist Mark Gurman, who also claims that laptops will have “thinner and lighter bezels.” Apple is apparently focused on delivering the thinnest device possible without compromising battery life or major new features. This could also mean a higher price and a new “Ultra” tier for the laptop.
The redesigned 14- and 16-inch MacBook Pro models are also expected to have a punch-hole camera at the top of the display, and it could potentially be housed in a pill-shaped cutout similar to the iPhone’s dynamic island, rather than the notch MacBook Pro owners are accustomed to. Gurman says the machines will be powered by M6 chips and are being prepared for launch in late 2026 or early 2027. As things stand, the latter period now seems more likely, due to the global shortage of memory chips.
