Apple has released a new ad to attract customers who prioritize privacy while browsing, suggesting that Safari is the one you should use if you want to “keep data trackers off your back.”
In a new iPhone privacy segment titled “Safari helps block data trackers,” the ad shows competing phone users in everyday situations having to live with data trackers while they browse. Trackers are depicted as people dressed in chrome suits (get it?) who usually follow them wherever they go to look at their screen – and in some cases literally sit on their shoulders to get a better view.
Apple, on its website, calls privacy a “fundamental human right” and highlights several features that Chrome doesn’t provide directly. Safari blocks third-party cookies by default, uses machine learning to combat tracking, removes URL tracking settings in private browsing, hides your IP address from known trackers, prevents web extensions from accessing your browsing activity by default, and blocks known trackers in private browsing.
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