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Sony’s new Bravia TVs are finally here, and the company is offering two models as part of its latest premium TV lineup. There is the high-end Bravia 9 II and a cheaper Bravia 7 II. The Bravia 9 II comes in 65, 75, 85, and 115-inch variants, while the Bravia 7 II comes in 50, 55, 65, 75, 85, and 98-inch variants. With an MSRP ranging from $1,600 to $9,000 for the Bravia 7 II and $3,600 to $31,000 for the Bravia 9 II, Sony’s flagship TVs are definitely not what you’d consider cheap, nor is the company known for being a cheap smart TV brand. Sony’s asking prices might make you think its TVs use OLED technology, but that’s not the case.
Part of the reason they’re not cheap is that they use the company’s proprietary True RGB display technology, which is touted as an alternative to OLED. Sony revealed its True RGB display technology in April; the technology independently controls red, green and blue LED light sources, which the company says offer the best aspects of Mini LED and OLED technology. Sony claims this allowed it to achieve the highest color volume in its history.
Sony’s True RGB Bravia TVs are here to challenge OLED
OLED is considered one of the best, if not the best, display technologies. So if you ask someone to choose the best type of TV, it will probably be an OLED TV. OLED is considered the best due to its use of self-emitting organic compounds, which deliver true blacks, vibrant colors, high contrast ratio and wide viewing angles. Sony wants True RGB to take over OLED by using independently controlled red, green and blue LEDs, promising accurate color reproduction.
The company claims the technology can deliver high contrast, color gamut and depth, as well as wide viewing angles. True RGB is also said to provide higher brightness and image accuracy. Mini LED is generally considered second best to OLED, and with Sony touting True RGB as offering the best of both worlds in terms of brightness, image accuracy and color, this new display technology could give OLED good value for money.
Sony’s enthusiasm for its True RGB technology is undeniable, but does this mean the end of OLED? It’s too early to tell. Additionally, Sony itself does not consider True RGB to be an “OLED killer.” In a demo with Tom’s Guide in early April, the company made it clear that True RGB was not intended to replace OLED. Instead, it only exists to address the downsides of OLED displays, like brightness and size scalability. Regardless, the existence of these TVs represents a significant step forward for LED display technology and is a welcome addition to the high-end market, especially if Sony’s performance claims hold up.
