YouTube today announced the introduction of automatic AI detection, with automatic AI labeling applied to videos with “significant photorealistic use of AI.”
Creators are still expected to manually disclose when realistic AI is used for videos, even with the new automatic tagging system. Creators who believe their content has been misidentified as AI-generated can update the disclosure status in YouTube Studio, but disclosures are permanent for content created with YouTube’s AI tools like Veo and Dream Screen or content with C2PA metadata indicating fully generative AI.
YouTube is also improving the labeling of AI-generated content, making it clearer when a video contains “photorealistic and significantly edited or AI-generated content.”
An AI label will appear just below the video player and above the description for long videos with AI content, and for short films the label will appear overlaid on the video. The updated labeling applies to content that is photorealistic and likely to mislead people, rather than unrealistic content.
Disclosures of “unrealistic, animated, or lightly edited” content will continue to be included in the video’s detailed description.
Additionally, YouTube has added a new customizable content feed that users can tailor based on their interests, mood, or favorite topics. Users can enter a custom prompt covering what they want to see, and a content feed will be generated.
Personalized content streams have been in testing since November, but are now rolling out to connected viewers in the US on the YouTube mobile app and desktop. YouTube search and watch history must be enabled for the feature to work.
